The varying limitations provided by technology in media aren't necessarily the fault of the technology itself. It is the fault of "dumber" humans using technology they don't completely understand, manipulating technology in clumsy ways to get an end result, or forgetting the basics of their professional ethical obligations and using technology to try and hide that human limitation.
When dealing with technology applying the same set of ethics will help alleviate some lapses in human judgment. For instance in government public affairs or public relations providing a security, accuracy, policy, and propriety check of anything that is published is the standard. The standard should still be applied no matter the medium.
Another issue is speed and the need to be first for social media clout. Professional organizations should not sacrifice credibility for speed. Doing the right things right creates a smooth workflow and allows them to be fast and credible.
The always-connected culture has reached work. One way to combat this is setting standards and applying them for when employees, especially communications employees need to answer a call, text, or email. This can be done by time standard or just using a general rule for each. Noting of course that emergent situations will be the very rare exception to the rule.
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